Support and Demand

:: GOAL 1: Increase support for youth and young adult tobacco-use cessation among providers, decision-makers and community gatekeepers.

  1. Develop segmented efforts to raise awareness of the importance of youth tobacco-use cessation in the general public (including youth in schools, universities and worksites), and among health care providers, community gatekeepers and decision-makers.

  2. Recruit community-based and professional organizations to raise awareness about the importance of youth tobacco-use cessation among their constituents and memberships.

  3. Develop youth-targeted mass media cessation campaigns, particularly to capitalize on policy changes that increase quitting motivation, attempts and treatment demand (e.g., introduction of clean indoor air laws, tobacco tax increases, coverage benefits).

:: GOAL 2: Increase demand for quitting and for evidence-based cessation treatment products and services among youth and young adults.

  1. Develop and test innovations that increase the appeal, acceptability and use of proven cessation treatments for youth and young adults, using social marketing and consumer product design principles (similar to those recommended by the Consumer Demand Roundtable).

  2. Conduct market research to design campaigns and promotions to reach and motivate youth and young adults to use evidence-based programs and services, including by addressing their common treatment misconceptions.

  3. Market evidence-based programs and services to reach youth and young adults in a variety of settings.

  4. Raise the awareness, understanding and promotion of quitline services for youth and young adults.

 

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Find out how You Can Quit Smoking Consumer Demand National Tobacco Cessation Collaborative